Meet Our People

Smart. Insightful. Extremely knowledgeable. These are the types of people you'll find at Pinpoint Technologies.

Our staff members have decades of experience in direct marketing, and they are passionate about their work. What does this mean for you? You'll have the best and brightest working on your direct marketing efforts.

Jay Selman
Jay Selman
CEO

Ext: 227
Email: jay@pinpoint-tech.com

Jay Selman launched Pinpoint Technologies Inc. in 1993 with $400 and a great deal of enthusiasm. Jay has over 20 years' experience in sales management. He is also well versed in computer technology. Jay personally developed the majority of the software applications that Pinpoint uses to manage its operations.

In addition to his role at Pinpoint, Jay co-founded GrapeRadio in 2004. This Internet radio show promotes the knowledge of wine. It has been featured in The Wall Street Journal, Business Week, The New York Times and CNN and is broadcast via podcast. GrapeRadio has thousands of listeners worldwide.

Jay is also actively involved in his community. He is committed to preserving California's unique ecosystem. He lives with his wife and daughter in the remote canyons of Southern California.

Daily Work
Jay is primarily responsible for helping the company carry out its strategic plans and policies.

Best Part of Job
Knowing that his job will never be boring.

Life Beyond Work
GrapeRadio (mentioned above) is a passion—and a hit with listeners.

Would Most Enjoy a Scoop of…
Raspberry Sorbet

Brian Clark
Brian Clark
Vice President

Ext: 240
Email: bclark@pinpoint-tech.com

Brian Clark joined Pinpoint Technologies Inc. in 1993, bringing with him an extensive background in direct sales and marketing. Throughout his career, he has taken great pride in helping customers maximize their Return on Investment.

In addition to his role at Pinpoint, Brian co-founded GrapeRadio in 2004. This Internet radio show, which has been featured in The Wall Street Journal, Business Week, The New York Times and CNN, is broadcast via podcast and promotes the knowledge of wine. It has thousands of listeners worldwide.

Brian also serves on the board for directors for the Child Guidance Center of Orange County. He is a graduate of California State Polytechnic University, Pomona, where he earned a Bachelor of Science degree in Business Administration.

Daily Work
Oversees the sales operation for Pinpoint Technologies, ensuring that customers receive a strong return on investment for their direct marketing dollars.

Best Part of Job
Working with such a professional, experienced staff—and hearing positive feedback from customers.

Life Beyond Work
GrapeRadio (mentioned above) is a passion—and a hit with listeners.

Would Most Enjoy a Scoop of…
Chocolate ice cream

Carmela Matthews
Carmela Matthews
Senior Account Manager

Ext: 236
Email: cmatthews@pinpoint-tech.com

Carmela Matthews joined Pinpoint Technologies in 1997, with over 18 years of experience in direct mail, telemarketing advertising Carmela can provide expert advice to you.

Daily Work
Helps clients increase sales by matching them up with the right lists and services.

Best Part of Job
The clients—especially developing long-term relationships with them.

Life Beyond Work
Spending time at the beach ranks high on her list—as do activities with family and friends. She also enjoys music and dancing.

Would Most Enjoy a Scoop of…
Chocolate ice cream

Diane Johnson
Diane Johnson
Senior Account Manager

Ext: (760)-557-1603
Email: djohnson@pinpoint-tech.com

Diane Johnson started working at Pinpoint Technologies over 20 years ago, after making a sales call to President, Jay Selman. Diane's 26 years of sales and marketing experience also includes working for Dames & Moore Environmental Consulting, Raytheon and First American Title. Diane also has direct experience in public works and the MRO industries.

Diane's strengths include working on rush projects at a moment's notice. She is very easy going, professional and friendly.

Daily Work
Diane provides Pinpoint's customers such as Publications, Associations and Universities, with the best prospects for their marketing campaigns.

Best Part of Job
After 19 years with Pinpoint Technologies, Diane still loves hearing about successful results, which happens all the time. She enjoys helping her customers build their businesses and looks forward to helping them work through their selects and customize successful lists.

Life Beyond Work
Diane enjoys outdoor activities, spending time with family and friends, going to dinner parties and working with her daughter's school.

Would Most Enjoy a Scoop of…
Real vanilla with chocolate

Heidi Marie Gutierrez
Heidi Marie Gutierrez
Senior Account Manager

Ext: 233
Email: hgutierrez@pinpoint-tech.com

For over 15 years Heidi has been guiding her clients at Pinpoint Technologies to the best success possible.

Daily Work
Helps her customers with their marketing needs.

Best Part of Job
The clients that she works with and her boss, Brian.

Life Beyond Work
Cooking and hunting for recipes in her 4,000+ collection of cookbooks. Heidi also likes to volunteer with the American Legion, dance to the American Standard and hang out with her kids.

Customer Service Philosophy
"Customer Service is everything to me," she says. "I want to be there to help our customers in all of their needs."

Would Most Enjoy a Scoop of…
Cherry Garcia ice cream—but only when it's cold outside.

Gary Gross
Gary Gross
Sales Account Manager

Ext: 225
Email: ggross@pinpoint-tech.com

Daily Work
I love the team effort of working with my clients to discover the best possible list options, products and services for each of them. My job does not stop there - it is personally important to me to offer quick and efficient customer support and always strive to exceed expectations.

Best Part of Job
The people at Pinpoint are great to work for and with. I believe that our lists are the best on the market - so with each sales I feel like I am helping out my clients in a big way. This makes my job fun and easy. Pinpoint Technologies ROCKS!!!

Customer Service Philosophy
Always be honest, direct and always putting in my best effort. If I can’t help my client I will always recommend another service that will help.

Life Beyond Work
When I am not working, I enjoy fishing, boating, hiking, biking, camping, exploring, riding my dirt bike, watching movie and playing games with my Fiancé and her 2 children. We play board and video games. I guess I am still just a big kid at heart.

Would Most Enjoy a Scoop of…
Bear Claws with Chocolate ice cream, Carmel and Cashew Nuts.

Amy Rhodes
Amy Rhodes
Sales Account Manager

Ext: 231
Email: arhodes@pinpoint-tech.com

Daily Work
Connecting with new clients to help them reach their marketing goals, maintaining great relationships with current and past clients and managing campaigns with my expertise.

Best Part of Job
I really care about my clients. Nothing gives me more pleasure than helping my clients get the best return on their investment. Helping them generate great results from our lists & services really makes me happy.

Life Beyond Work
I live life in "ALL CAPS," meaning I am very enthusiastic, excited, happy and passionate. I am a full time mother of two amazing kids. Spending time with family and friends at the beach/pool is always a good time. I enjoy meeting new people, learning new things. and taking on new challenges. Horseback riding is one of my favorite things to do.

Would Most Enjoy a Scoop of…
Rocky road ice cream, my favorite!!!

Rick Villarreal
Rick Villarreal
Controller

Ext: 224
Email: rvillarreal@pinpoint-tech.com

Daily Work
In charge of accounting and financial issues.

Best Part of Job
The work environment and the people he works with.

Life Beyond Work
Enjoys spending time with his son, working out, playing sports and watching movies.

Would Most Enjoy a Scoop of…
Two scoops please! Mint chocolate chip and strawberry.

Rowena Urbano
Rowena Urbano
Human Resources Manager

Ext: 270
Email: rurbano@pinpoint-tech.com

Daily Work
Rowena Soberano-Urbano was promoted to Office Manager. She handles all human resources functions and issues. She manages employees benefits, health insurance, workers compensation and all other employees related issues and tasks. She runs a tight ship and make sure the office functions smoothly on a daily basis.

Best Part of Job
Problem solving

Life Beyond Work
Family time, including going to the park and playing baseball with her kids, and a little time for herself, eating, jogging and watching CSI & NCIS.

Would Most Enjoy a Scoop of…
Rainbow Sherbet

Evelyn Arebalo
Customer Service Manager

Ext: 255
Email: earebalo@pinpoint-tech.com

Daily Work
Provides support to the company’s sales team, handles administrative tasks such as order processing and is also a point of contact for customers with queries about orders or deliveries.

Best Part of Job
Being challenged to learn new things in order to fulfill the customer’s needs.

Life Beyond Work
I am an animal rights activist and music enthusiast

Would Most Enjoy a Scoop of…
Chocolate chip

Lesvi Aguilar
Head of Research Dept

Ext: 241
Email: laguilar@pinpoint-tech.com

Daily Work
Lesvi's daily work includes answering and directing incoming calls, generating sales leads, and handling collections for Pinpoint Technologies. Apart from that she assists the Office Manager, QA/QC Manager, Controller, and Vice President with any projects that they might have.

Best Part of Job
Best part of the job for her is learning new things every day and she enjoys working with her co-workers.

Life Beyond Work
She is currently attending college, so when she is able to have free time she is most likely spending it with her little brother helping him on his mission of becoming a film director and actor.

Would Most Enjoy a Scoop of…
Cookies 'n Cream with bananas and peanuts.