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Articles
The following articles are invaluable resources that aggregate some of the latest thinking in the direct marketing industry.
Marketing can be fun!
by
John Smith
When brands are treated as an asset, companies begin to see the power of branding, including what it can do for them. Branding goes beyond the execution of advertising and logos, touching practically every area of an organization...
Paper and Color Make a Difference
by
Online
A recent study shows that using high-quality paper and color applications can increase response rates by nearly 50%...
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