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Articles

The following articles are invaluable resources that aggregate some of the latest thinking in the direct marketing industry.

Marketing can be fun!

by John Smith

When brands are treated as an asset, companies begin to see the power of branding, including what it can do for them. Branding goes beyond the execution of advertising and logos, touching practically every area of an organization...

Get Creative!

by DMA Web site

Looking for new and interesting ideas? The Direct Marketing Association is holding a Creative Direct Marketing Strategies seminar in New York on December 12 – 13. For more information, visit the DMA Web site.

Paper and Color Make a Difference

by Online

A recent study shows that using high-quality paper and color applications can increase response rates by nearly 50%...


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Get Creative!
Looking for new and interesting ideas? The Direct Marketing Association is holding a Creative Direct Marketing Strategies seminar in New York on December 12 – 13. For more information, visit the DMA Web site.

Marketing can be fun!
When brands are treated as an asset, companies begin to see the power of branding, including what it can do for them. Branding goes beyond the execution of advertising and logos, touching practically every area of an organization...

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