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WHAT
Managed by the Federal Trade Commission (FTC), the Do Not Call Registry gives consumers a choice about whether to receive telemarketing calls at home.
KEY POINTS
- Telemarketers are prohibited from calling consumers who have put their phone numbers on the National Do Not Call Registry
- Caller ID information must be transmitted
- There is an "established business relationship" exception to the National Do Not Call provisions. A company may call a consumer with whom it has such a relationship, even if the consumer's number is on the Registry.
- The National Do Not Call Registry provisions do not apply to for-profit telefunders; rather, for-profit telefunders must keep their own Do Not Call lists, and honor donors' requests not to be called.
ACTION YOU NEED TO TAKE
If you are a telemarketer marketing to consumers, go to https://telemarketing.donotcall.gov to subscribe your business to the "National Do Not Call Registry." You will be assigned a "SANS" number that you should keep for future reference.
MORE INFORMATION
Visit the "Do Not Call Registry" Web site. |
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Get Creative!
Looking for new and interesting ideas? The Direct Marketing Association is holding a Creative Direct Marketing Strategies seminar in New York on December 12 – 13. For more information, visit the DMA Web site.
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Marketing can be fun!
When brands are treated as an asset, companies begin to see the power of branding, including what it can do for them. Branding goes beyond the execution of advertising and logos, touching practically every area of an organization...
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