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Do Not Call Registry
Managed by the Federal Trade Commission (FTC), the Do Not Call Registry gives consumers a choice about whether to receive telemarketing calls at home.
Anti-Spam Guidelines
The "Can-Spam Act" penalizes individuals and companies that send out junk emails to recipients who have said they wish to unsubscribe.
“Junk Fax” Guidelines
The Junk Fax Prevention Act of 2005 amends the Telephone Consumer Protection Act of 1991 (TCPA). It permits businesses to send unsolicited advertisements to consumers and businesses if there is already an established business relationship.
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Get Creative!
Looking for new and interesting ideas? The Direct Marketing Association is holding a Creative Direct Marketing Strategies seminar in New York on December 12 – 13. For more information, visit the DMA Web site.
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Marketing can be fun!
When brands are treated as an asset, companies begin to see the power of branding, including what it can do for them. Branding goes beyond the execution of advertising and logos, touching practically every area of an organization...
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